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Local Internet Marketing
Online Marketing for Small Business

Why is it important for local businesses to market online?

According to Nielsen Online in 2009 there were 16,9126,015 Australians using the internet, that is 79.6% of the population.

 
 

The more we become accustomed to searching on the internet, the more those traditional heavy directories are used for doorstops.

Most businesses advertise through the traditional methods of print or directories ... because everyone else does.   However the thick, heavy directories are not the most user-friendly method, often overwhelming us with too much information and too many choices.

More people are finding the internet is the easier option, especially in our time-poor society.

Internet search engines are becoming more precise, searching down to a specific industry or business and in a specific locality, while also being easier to use.

For businesses, the traditional methods usually means fixed deadlines, information locked in for a year and ever-increasing annual costs.


The internet can provide greater flexibility. 

  • Pages or sites can be created or updated at any time,
  • There is greater scope to reflect the nature of the business,
  • Using properly optimized keywords the marketing campaign can target a specific audience.

 



According to a recent survey the number of small to medium businesses with a website is growing, and 71% said it improved their business effectiveness (Sensis 2009 e-Business Report). 


Many are finding they get a greater return on their investment when they focus on marketing through the internet.



If you want some more figures to
persuade you:

  • 9.1 million Australian adults are using
    the Internet daily.
  • 87% access search engines
  • Over 80% are searching for local information
  • 42% are searching for a local business
    to use offline.

Source: Nielsen//Net Ratings 2005-2006



Online marketing offers several additional options to communicate with customers and clients.  

  • Use regular newsletters or e-zines to keep in touch.  Include new products or services, introduce new staff members and advertise special offers.  Run local competitions or recognise local community members.

  • Create online coupons for ‘buy 2 get 1 free’ , ‘Mothers Day Gifts’ or other offers

  • Email reminders to existing customers.  Eg reminding customers that their car service is due in a month etc

  • Offer special ‘web-only’ discounts

 


We can offer you a full online marketing service from a single listing or page on one of our local business directories to working with you to create a custom-designed, modern looking,  effective website of your choice.






We believe web sites for local businesses should:

  • Provide high-value content on your Web site that reflects your business

  • Contain optimized web pages using your local suburb or town as one of your keywords



Additional marketing techniques may also include

  • An e-zine providing relevant information on you business

  • Offer special "Web-only" discounts

  • Local community information that can foster trust and awareness and will thus generate more clients.

Please contact us
for more information




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