The more we become accustomed to searching on the internet, the more those traditional heavy directories are used for doorstops.
Most businesses advertise through the traditional methods of print or directories ... because everyone else does. However the thick, heavy directories are not the most user-friendly method, often overwhelming us with too much information and too many choices.
More people are finding the internet is the easier option, especially in our time-poor society.
Internet search engines are becoming more precise, searching down to a specific industry or business and in a specific locality, while also being easier to use.
For businesses, the traditional methods usually means fixed deadlines, information locked in for a year and ever-increasing annual costs.
The internet can provide greater flexibility.
- Pages or sites can be created or updated at any time,
- There is greater scope to reflect the nature of the business,
- Using properly optimized keywords the marketing campaign can target a specific audience.